Ford motor company (as of May 2009)

Ford is in trouble.
Back in the late 80s/early 90s they were minting money.
They had two of the best selling vehicles of all time with the Taurus and the Explorer.
Those days are long gone.
They have since renamed the Taurus as the Fusion, and started calling the Escort the Focus.
Few people were fooled by this re-naming scheme.

Ford makes very few desirable vehicles at this point. When was the last time you heard a 16 year old kid say "I can't until I have enough money saved to buy a Ford!"
my guess is you've never heard that, and neither have I.

Ford has a decent chance of survival based on 2 things.
1. William Ford Jr. is the executive chairman, and he actually CARES about the company. It's HIS name on the back of all these cars. He's helped Ford get to the point where they don't need a government bailout.
2. Guys like Ford trucks. also, the current Ford Mustang is actually a cool car (unlike that souped up Escort they called a Mustang back in the 1990s).