He Can Speak French... In Russian

The new Dos Equis ad campaign featuring "the most interesting man in the world" is probably the best advertising for beer that has existed during this decade.
here's an example of what i mean:







"He once had an awkward moment... just to see how it feels."
"He can speak French... in Russian."
"He lives vicariously... through himself."
"I don't always drink beer, but when I do... I prefer Dos Equis.
Stay Thirsty My Friends."